Modern color made three times better. And safer…

High-performing, intense, color and odorless grey coverage. Our alchemaic approach to hair color has NO ammonia, PPD and Resorcinol from the industry standard formula. Actually while we don’t like to toot our own horn (ok maybe we do), we were the first ever professional permanent color system without ammonia worldwide. Our Micro Emulsion Complex slows oxidation, lanolin protects the hair shaft and argan and sunflower seed oil add shine and hydration and regenerate the cuticle. In 68 colors, this cream gel is designed to be diluted to 1 to 1.5 or 1.2 for super lightening shades or ultimate toners.



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Easy Escalation 3

The first ever professional non-ammonia Permanent Colour. Due to it’s unique formulation, easy reliable results are guaranteed. Supreme quality hair colouring and grey cover is so easy to achieve.

Dilution 1:1.5
Shades 19
Format 60ml Tube
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Easy Escalation 3: Ultra Light Blondes

Lifts upto 5 levels, Guarantees an ultralight clean results, free of unpleasant yellow tones.

Dilution 1:1.5
Shades 19
Format 60ml Tube

Safe for even the most sensitive scalps with colors range that answers the needs of even the most creative stylists.

We set our own standards

Colors

  • 00-80 00/80
  • 00-81 00/81
  • 1-00 1/00
  • 1-01 1/01
  • 3/00
  • 4/00
  • 4-03 4/03
  • 5-00 5/00
  • 5-03 5/03
  • 5-72 5/72
  • 6-00 6/00
  • 6-03 6/03
  • 6-72 6/72
  • 7-00 7/00
  • 7-03 7/03
  • 7-72 7/72
  • 8-00 8/00
  • 8-03 8/03
  • 8-72 8/72
  • 9-00 9/00
  • 9-03 9/03
  • 9-72 9/72
  • 10-0 10/0
  • 10-21 10/21
  • 11-00 11/00
  • 11-21 11/21
  • 11-71 11/71
  • 11-80 11/80
  • 44-07 44/07
  • 44-43 44/43
  • 44-48 44/48
  • 44-78 44/78
  • 44-88 44/88
  • 55-07 55/07
  • 55-21 55/21
  • 55-33 55/33
  • 55-43 55/43
  • 55-55 55/55
  • 55-56 55/56
  • 55-58 55/58
  • 55-78 55/78
  • 55-88 55/88
  • 55 /55
  • 66-07 66/07
  • 66-21 66/21
  • 66-33 66/33
  • 66-43 66/43
  • 66-55 66/55
  • 66-56 66/56
  • 66-58 66/58
  • 66-66 66/66
  • 66-78 66/78
  • 66-88 66/88
  • 77-07 77/07
  • 77-21 77/21
  • 77-33 77/33
  • 77-55 77/55
  • 77-66 77/66
  • 77-76 77/76
  • 77-78 77/78
  • 88-07 88/07
  • 88-21 88/21
  • 88-33 88/33
  • 88-76 88/76
  • 88 /88
  • 99-07 99/07
  • 99-21 99/21
  • 99-33 99/33

Our benefits

Arrow

Guaranteed
Results with Reliable Performance

Arrow

Anti-Age
Microemulsion
Complex delays oxidation process

Arrow

Argan Oil for
Enhanced Hair Growth

Arrow

No Ammonia
Color System

Arrow

HGL System:
Heliogenol derived
from plants protects
color from fading

Arrow

Keratin for protecting the Hair Structure

Absolute Benefits
We set our own standards
High-performing, intense, color and odorless grey coverage.
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