We do beautiful

The House

The test of time. Three generations of experience.
Endless passion and passionate innovation. Beautiful hair doesn't happen overnight. It happens over love.
And we’ve loved hair for over 70 years.

Lauron

We always have.

We always will.

metaball
Models
Hairdresser
metaball

Our history

We care about hair

Seventy years ago, Carlo’s instinct filled those tanks and created a company fueled by passionate, unapologetic intuition. Beautiful hair is still who we are and what we do. It’s more than a family tradition. It’s a family foundation.

No one in the Locatelli family came from the salon
industry. Now, we are the salon industry.

Lisap
Lisap Team US
Us
Team
Lisap Team Italy
Italian
Team

Our main facilities in Italy