1952: Italy is recovering from the ravages of World War II. Carlo Locatelli, a natural entrepreneur and a lightswitch salesman, has a hunch: Post-war Italians want shampoo. Lots of shampoo. A switch goes off in his mind.
We do beautiful
The House
The test of time. Three generations of experience.
Endless passion and passionate innovation. Beautiful hair doesn't happen overnight. It happens over love.
And we’ve loved hair for over 70 years.
We always have.
We always will.
Our history
1952
From electrical switches to illuminating the beauty industry
1960
A hunch wins over Italy’s heart
In a twice-bombarded building in Santa Maria La Porta in Milan, Carlo’s hunch comes to life in the form of an ultra creamy, ultra concentrated shampoo. He calls it “Lauron.” It’s mixed in outdoor tanks but Lauron becomes a household name.
1972
Beautiful hair becomes a family business
1972: Renato (Carlos’ and his son), Alessandro, launch a generational family business. Lisap begins with 8 people routinely filling two post-war, outdoor tanks to satisfy Italians’ love for a creamy, concentrated shampoo.
1980
A historic brand’s colorful future
Lisap introduces its color lines, shifting the focus of the company to beautiful color for all.
2005
Healthier hair color, healthier hair
With an eye on a healthy future and planet, Lisap becomes a trailblazer in the hair color space by launching its first ammonia free line, Absolute 3.
2005-2015
A color brand branches out and blooms
With a focus on innovation and catering to the varied needs of stylists, Lisap introduces a kaleidoscope of color, care and finish products, fashioning a comprehensive, future-forward brand.
2015
Filter hues deliver soft, safer hair color
Appealing to colorists’ desire for healthier hair color, Lisap introduces LisaPlex ammonia, paraben and sulfate free “Filter Colors” easy-to-use, commitment free hues inspired by social media filters.
2016
LisaPlex predicts Pretty in Pink, Blue Skies and Pearl
Predicting the perseverance of the pastel hair trend, LisaPlex introduces nine “Pastel” colors, semi-permanent and ammonia-free, they easily deliver fashion hues over pre-lightened hair.
2018
Italian ingenuity, American creativity
Lisap brings its comprehensive, color, care and finish lines to US stylists and salons, uniting an Italian legacy with some of the most innovative and creative stylists in the world. Connected by color and forging the new future of beautiful hair.
2019
A family business, a family of brands
A family business is a family of brands. Still headquartered in Milan, Lisap employs over 100 hair enthusiasts in Milan focused on, researching, formulating and quenching a global love for color, care and finishing treatments.
2020
The love of beautiful hair is global
With a mature network of subsidiaries and distributors in more than 110 countries worldwide, Lisap’s headquarters and manufacturing plant remain firmly based in Italy with local offices in each country.
We care about hair
Seventy years ago, Carlo’s instinct filled those tanks and created a company fueled by passionate, unapologetic intuition. Beautiful hair is still who we are and what we do. It’s more than a family tradition. It’s a family foundation.
No one in the Locatelli family came from the salon
industry. Now, we are the salon industry.
Us
Team
Team
Italian
Team
Team
Our main facilities in Italy
